The ask: To create a Premium Content promotion with an adult-focused energy to be placed in the pre-roll of experiences at several Ziosk clients.
My role: Concept, copywriting.
The result: Successfully increased Premium Content conversion by ~6%.
The ask: To create options for the opt-in screen where users must accept a $1.99 charge to access Premium Content.
My role: Concepting, copywriting
The concept chosen by stakeholders to move forward was “Tap & Hold,” where users are presented with a large button they must tap and hold for ~3 seconds to unlock Premium Content.
Below is the storyboard to walk through the concept. (storyboard by Divya Ghatrazu)