The ask: to create marketing materials to support the launch of the Independent Restaurant Initiative.
The ask: To create an e-book for download in conjunction with a B2B marketing campaign for lead generation.
The ask: To write an advertorial promoting Ziosk’s main value propositions, then create a print ad driving traffic to the Ziosk booth at NRN conference. These items ran adjacent to each other as a spread in Nation’s Restaurant News.
My role: Concepting, copywriting, product naming.