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Katie Toohil

content marketing director, strategist, and writer

  • Portfolio
  • Resume
  • About
  • Contact
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Disney Digital Dashboard

Whiteboards

My role: I assisted the UX designer in creating the user flow for the Disney Dashboard in Ziosk’s Premium Content section.

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Upgrade Screens

My role: I created the messaging around selecting a package or upgrading a selected package.

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Disney Digital Dashboard

My role: I created the messaging to highlight different content offerings.

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Disney Content Matrices

My role: As the content manager for Disney, I am responsible for creating content matrices. With the various programs running in restaurants at any given time, I am often tasked with creating multiple matrices to account for different promotions. Below is a sample of the various matrices I created for one content update.

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Disney Content Promotions 

My role: As the content manager for Disney, I was responsible for curating the videos that appeared on Ziosk devices, as well as selecting which videos to promote. I worked with a team of designers and animators to create concepts, then executed all copy needs. I was responsible for managing these projects from creating timelines, curating and requesting content, creative brainstorming and production, navigating the approval process with Disney, through programming and QA.

Below are a sample of several videos we used as promotions.

Disney E-Book Giveaway

My role: I worked with the UX designer to architect user flows and create the concept. I wrote the copy and sliced the experience for production.

 

User Flows

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User Flow

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Video Promotion

created in collaboration with Five Acres Agency